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AskMe solution for Marketing

Network marketing teams across different geographies and product groups

AskMe solution for Marketing will enable sharing of knowledge, insights across marketing teams in a structured manner to improve re-use of information and re-apply learning's from one product launch to the other effectively. With AskMe, your skilled marketing professionals will never again waste crucial time sifting through company documents, desk drawers, and complex web sites to find the expertise and insights they need.

Some of the key features of the solution include:

	On-demand access to expertise based on similar marketing tasks and programs
	Automatic classification of information into Insights, raw data sets and different forms of marketing media for quick retrieval
	Dashboard to track value delivered through re-use of knowledge and marketing effectiveness

Solution Benefits:

	Shorten time-to-market by leveraging past experiences and feedback from peer organizations
	Automatically save best practices and marketing experience for re-use
	Eliminate inefficiencies that imperil key marketing projects
	Formalizes knowledge and insight gathering process
	Optimize your overall marketing mix by ensuring that only the best channels and tactics are pursued

Customer case study:
A large pharmaceutical organization has marketing centers and teams spread across different countries where they have significant business presence. Each marketing team is involved in several product launches within their own countries and regions. Due to lack of effective sharing and collaboration between these countries and regions, the organization was losing several opportunities to do joint promotions, share insights and promotional materials, leverage key opinion leaders (KOL's), and leverage claim support.

AskMe enabled a systematic connection of marketing personnel working on similar product launches and playing similar roles across different countries and regions. The global marketing team was able to form "competency centers" for different product brands, therapeutic areas and marketing functions.

As a result, each individual country specific marketing team was able to achieve improved marketing effectiveness by applying best practices, marketing insights, and leveraging marketing and promotional materials from other countries.

Learn more about AskMe Enterprise and AskMe for SharePoint