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Open Innovation | ||||||||||||
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Open innovation concepts and ideas can be applied to both (a) internal to the company by tapping into expertise of the entire company vs. just the project team (b) external to the company by leveraging technology and advancements from partners, customers and academic institutions/universities. Internally focused open innovation involves:
AskMe Enterprise provides capabilities to implement open innovation concepts internally within the organization. Benefits of Open Innovation solutions:
Customer Example Proctor & Gamble (P&G) is very well recognized for its thought leadership and success in adopting Open Innovation. At P&G, employees have tools to apply open innovation to their products both internally within the company as well as through external connections. For their internal open innovation strategy (also called Connect & Develop), P&G uses AskMe to reach out to right people within the organization to solicit new ideas as well as receive feedback on technical feasibility and marketing insights for new ideas. As an example, the "Swiffer" teams were developing new accessories for the blockbuster "Swiffer" product line. The R&D team used AskMe to solicit new ideas, technology re-use opportunities from across the company. Within a matter of hours, over 50 qualified ideas were generated from scientists, engineers from other product divisions as well as marketing groups across the company. The Swiffer team was able to get insights into new technologies and capabilities developed in other parts of the company and were able to leverage ideas and feedback from them. |
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